Kusanthula kwa Semalt


Kupangitsa mawebusayiti anu afike pazomwe angathe kuchita sizovuta monga momwe zingamveke. Ndikukhulupirira kuti mwina mwazindikira kuti pofika pano. Zimatengera kuwunika, kusanthula, ndikuwonetsetsa pafupipafupi kuti muwone ngati mukuchita zinthu m'njira yoyenera. Nthawi zambiri kuwunika koteroko kumakhala bwino ngati kuchitidwa ndi akatswiri omwe akudziwa zomwe angayang'anire patsamba lanu. Monga amalonda, tikutsimikiza kuti mwakhulupirira kuti ndibwino kudzipangira nokha zinthu. Komabe, palibe amene ali chisumbu. Kuti mumve bwino, ndi Semalt, mukudziwa zonse zomwe timachita popanga tsamba lanu kukhala labwino.

Chifukwa chake musaganize za izi pamene mukuika tsamba lathu pa webusayiti yathu koma m'malo motenga mgwirizano. Mwanjira iyi, titha kusamutsa masomphenya anu kutsamba lanu ndikuwonetsetsa kuti mwatitsogolera.

Kuti mumvetsetse zoyambira za kukhathamiritsa kwa SEO, tikufunsani kuti mufufuze tsamba lathu kuti muphunzire zambiri. Tili ndi zinthu zambiri zamaphunziro zokuthandizani kudziwa momwe tingakuthandizireni.

SERP

Apa, timakambirana zida zonse zofunika pakuwunika bwino mawebusayiti. Izi sizimangophatikizapo zanu komanso mipikisano yanu. Izi zimazindikira kugwiritsa ntchito mawu osakira patsamba lanu, ndipo mumakhalanso mawu anu osakira. Tipitanso kukuwonetsani tsamba lanu loyendetsa magalimoto (iyi ndi tsamba lomwe anthu ambiri amapitako), ndipo tikuwona momwe mungasankhire.

Tikasanthula mpikisano wanu, timazindikira zomwe mukusowa. Kuwerenga zampikisano za mpikisano kumatithandizira kumvetsetsa zifukwa zomwe zikuwonjezera kuchuluka kwa magalimoto ambiri. Timagwiritsa ntchito kudziwa izi patsamba lanu.

Timakondwera pakufotokozera ndi kuphwanya zinthu kuti tikuthandizeni kumvetsetsa. Sitimakonda njira "Ndimayang'anira." M'malo mwake, timatenga izi ngati mgwirizano. Mwanjira imeneyi, tonsefe timasakaniza ma makemikolo omwe amapezeka mu "chemistry labu" mophiphiritsa, "ndipo sitisiyira zinthu zosangalatsa zonse kwa ophunzira olimba mtima.

Mwakutanthauzira, SERP ikuyimira Tsamba la Zotsatira Zosaka. Awa ndimasamba omwe amawonetsedwa ndi ma injini akusaka pomwe wogwiritsa ntchito kapena pankhani ya Semalt akaifunsa. Cholinga choyambirira cha zotsatira izi ndikumvetsetsa momwe mawu osakira amagwiritsidwira ntchito patsamba lanu.

SERP ndi khadi la lipoti la tsamba lanu. Mulinso mutu, ulalo wa tsamba lanu, ndi mafotokozedwe achidule. Kulongosola uku kukuwonetsa komwe mawu osakira afanana ndi zomwe zili patsamba. Zomwe izi zikutanthauza ndikuti simungakhale ndi tsamba pa zamalonda ogulitsa magalimoto, ndipo mawu anu ndi Fish, Ocean, Aquarium, etc. mumvetsetsa. Makina amtundu uliwonse omwe mumagwiritsa ntchito amafunika kuti afanane ndi ntchito zomwe mumapereka. Ngati sichoncho, tsamba lanu lipitiliza kukopa omvera olakwika.

Chifukwa cha tsatanetsatane wopezeka mu lipotilo, nthawi zambiri pamabwera masamba angapo. Ngakhale mutha kuletsa zomwe zikuwonetsedwa, timakonda kupita kwathunthu, podutsa ma T onse ndikulemba zomwe ine.

Mukuwona izi, tsamba loyambalo lili ndi chidziwitso chofunikira kwambiri. Mukamayandikira kumapeto kwa lipotilo, kufunikira kwa zomwe muli nazo kumachepetsa mpaka mutatsimikiza kuti musapitirize. Monga kutsatsa kapena chilichonse m'moyo, zinthu zofunika kwambiri zimadza.

Mapeto ake, SERP imakuwonetsani zomwe tsamba lanu limasankha mkalasi la masamba. Ndipo popeza mumapanga zomwe mumagwiritsa ntchito mawu osakira, mumazindikira zomwe mukuchita molakwika komanso zomwe muyenera kusintha. Podziwa zomwe zili zolakwika, timadziwa komwe titha kusintha.

Zophatikizira

Pali magawo anayi a SERP. Tili ndi zotsatsa zakulipidwa, zotsatira zakusaka, zotsatira zakusaka kwanu, ndi zotsatira zakusaka.
  • Kutsatsa kolipidwa: iyi ndi njira yopezera magalimoto ambiri. Apa, mumalipira Google kuti ukwaniritse tsamba lanu mwa kukopa chidwi cha owonera. Mwanjira iyi, tsamba lanu limapeza zowonera, koma izi sizimakupangitsani kuti muziwongolera nthawi zonse. Ndipo, palibe chitsimikizo kuti mukasiya kulipira malonda awa, mupitiliza kukhala ndi anthu ambiri obwera kutsamba lanu.
  • Zotsatira zakusaka: Izi zalembedwa ndi Semalt ponsepo. Apa ndipamene mumagwiritsa ntchito SEO kuti mujambule anthu obwera kutsamba lanu mwachilengedwe. Zotsatira zakusaka zachilengedwe zimadziwika kuti ndizodalirika. Pogwiritsa ntchito ukadaulo wa SEO, gul yanu imakonda kukhala pamwamba pamasamba apamwamba a Google. Izi zimapatsa tsamba lanu webusaitiyi mwayi wotembenuza makinawa kukhala makasitomala.
  • Zotsatira zakusaka kwanuko: apa, mukuwona mndandanda, mamapu, ndi mayanjano amabizinesi omwe ali mkati mwazosaka. Makina osakira amatsimikiziridwa ndi mulu wazikhalidwe komanso zomwe wosuta amakonda. Ichi ndichifukwa chake ndikofunikira kuti makampani akhazikitse patsamba la bizinesi ya Google.
  • Kusaka kogwirizana: Kusaka kogwirizana kumangoyambidwa nthawi zambiri. Awa ndi mabokosi ang'onoang'ono omwe mumawona kumapeto kwa tsamba lotsatira mutatha kufufuza chilichonse. Izi zimapangidwa potengera mawu omwe wogwiritsa ntchito akusakira m'bokosi losakira.
Komabe, SERP ya injini zazikulu zosaka ngati Google, Bing, ndi Yahoo ikhoza kuphatikiza zotsatira zingapo zowonjezera. Mulinso zinthu monga mtundu wa zipatso zanu, zithunzi, mamapu, tanthauzo bokosi, ndi zina zambiri.

Funso:

Amadziwikanso kuti chingwe cha Kusaka kwa Wogwiritsa ntchito, awa ndi mawu kapena chingwe cha ogwiritsa ntchito mawu amalemba mu bokosi losakira. Kodi mukudziwa momwe mungasake pafupifupi chilichonse pa Google? Pali njira zingapo zomwe munthu angafufuzire, koma mawu ake amasungidwa.

Koma ngati injini zakusaka zidalira zomwe wogwiritsa ntchito ali yekha, masamba ambiri sadzaona kuwala kwa tsiku. Chifukwa chake, makina osakira amasintha momwe algorithm ake aluso ndi nzeru zake zonse pofufuza.

Funsoli silikuthekanso kutengera zokhazokha zomwe wosaka afufuza. M'malo mwake, makampani monga Google amachititsa zinthu zina. Popita nthawi, zolemba zake zakula kuyambira kungogwirizanitsa mawu ndi malingaliro anzeru. Mwanjira imeneyi, mawu osemphana ndi mawu amakonzedwa, ndipo mawu ofunikira nawonso amawonetsedwa.

Zomwe zikuwonetsedwazo zikukuwonetsani momwe Google imawonera tsamba lanu. Kodi amaliona ngati gwero lapadera kapena ayi? Apa, mutha kuwona kuchuluka kwathunthu momwe zomwe zili mwapadera zimasiyanasiyana. Tonsefe timafuna kukhala apadera kapena osiyana, ndipo izi zimathandiza kuti zitheke. Ndi zokhutira, mumaphunzira zomwe malembedwe anu amalembedwa, ndipo mumawerengera gwero lalikulu.

Palibe chilumba, choncho yembekezani kuwona zolemba. Ndiudindo wathu, komabe, kupanga mawu anu kukhala apadera komanso apadera momwe angathere. Ngakhale mumasonkhanitsa deta kuchokera kuzinthu zina, muyenera kupanga nokha, kuwonjezera pang'ono nokha ndikukhala nawo. Izi zimapita kutali kuthandiza owerenga anu kulumikizana bwino ndi kampani yanu komanso mtundu.

Google Webmasters

Ndi mawonekedwe athu ogwiritsa ntchito, titha kuwongolera mawebusayiti angapo nthawi. Potumiza zigawo zanu kapena ma URL pa Google, titha kutsata momwe adigwirira ntchito mosavuta. Ndi webmaster wa Google, muli ndi zida zonse zomwe mungafune kuti muwunikire ndikuwongolera tsamba lanu. Kuti musangalale ndi ntchito za woyang'anira masamba a Google, muyenera kupanga kaye akaunti. Google Webmaster ndi chida chofunikira kwambiri kuti tsamba lililonse lipangidwe. Zimafika ndikuwonetsani momwe tsamba lanu limachitikira pama foni ndi mapiritsi, onani masamba ena omwe amalumikizana ndi anu, ndipo imawunikira mafunso anu.

Kodi woyang'anira tsamba la Google angayang'anire bwanji momwe webusayiti yanu imagwirira ntchito?
  • Zimatsimikizira kuti Google imatha kupeza zomwe zili patsamba lanu
  • Zimakupatsani mwayi wowonjezera ndikuchotsa masamba patsamba lanu
  • Zimakuthandizani kuyesa tsamba lanu ndikupeza njira zoperekera chidziwitso chabwino kwa owerenga anu.
  • Mutha kusamalira tsamba lanu popanda kusokoneza kupezeka kwake pazosaka.
  • Mutha kupeza ndikuchotsa zovuta za pulogalamu yaumbanda kapena za sipamu zomwe zitha kudutsa m'ming'alu ngati mukufufuza njira ina iliyonse.
Google webmaster ndi chida chofunikira pofufuza mawebusayiti. Zimatiwonetsa komwe tiyenera kuchita.

Liwiro tsamba

Izi zikuwunika momwe masamba anu amamasamba amathandizira mofulumira. Google imagwiritsa ntchito kusanthula uku kudziwa ngati masamba anu kapena tsamba lanu likuchita zofunikira za Google. Apa, mudzawonetsedwanso zolakwa zomwe mungafunike kukonza patsamba lanu komanso momwe mungapangire bwino masamba anu.

Mwachilengedwe, mungakonde tsamba lomwe limasamba masamba mwachangu. Chilichonse chotalika masekondi 10 chimayamba kumverera tsiku lonse. Ichi ndichifukwa chake kukhala ndi tsamba lomasulira mwachangu ndibwino kwa inu ndi owonera. Google ikufuna kuti ogwiritsa ntchito azikhala osangalala, zomwe zikutanthauza kuti amafunika masamba awebusayiti mwachangu. Chifukwa chake tsamba lanu likuyenera kukhala mwachangu kwambiri kuti Google iwonetsetse tsamba lanu. Ndipo tikufunikira izi kuti tsamba lanu lipangidwe patsamba lofufuzira, ndikupatsa bizinesi yanu mwayi wokukula.